Costs, pros and cons of every major therapist directory, from Psychology Today to free listings and insurance platforms, and how to tell which ones are worth paying for.
How therapists can set up and optimize a Google Business Profile to show up in Google Search and Maps, avoid suspension, and handle reviews ethically.
A simple private practice marketing plan you can copy, fill out and adjust: ideal clients, priority services, website, Google SEO and Ads, Google Business Profile, social media, follow-up and the numbers to track.
Google makes launching an ad campaign look easy. Choose a goal. Write an ad. Set a budget. Enter a credit card. The campaign can be live surprisingly quickly. Managing it profitably is different. A therapist can run Google Ads without hiring an agency. The real question is whether managing the campaign is the best use…
Google Ads can place a therapy practice in front of someone at the exact moment they are looking for help. That is why the platform can work so well. It is also why mistakes get expensive quickly. Someone searching for “anxiety therapist near me” or “couples counseling in Dallas” is much closer to contacting a…
One of the first things therapists tell me when we start working together is: “I want more private-pay clients.” It comes up constantly. Most therapists I speak with are not happy with insurance reimbursement. There are exceptions, and some insurance panels pay reasonably well, but many therapists eventually reach the same point. They want more…
Marketing a therapy practice can get overwhelming quickly. There are dozens of things you could do. Post on Instagram. Start a newsletter. Write blogs. Run Google Ads. Join more directories. Network. Make videos. Improve your website. The problem is that doing more does not always lead to more clients. A better approach is to focus on a…
Having openings in your schedule can be frustrating, especially when you know you provide good care. The problem is usually not that people do not need therapy. The problem is that the right people are not finding you, are not choosing you, or are not taking the next step once they land on your website.…
You became a therapist to help people, not to spend half your week wondering what to post on Instagram, rewriting your Psychology Today profile, or checking whether anyone filled out the contact form on your website. But private practice comes with an uncomfortable reality: Being a good therapist and having a full caseload are two…
How counselors can get more clients by building referral relationships, showing up in the community and making counseling feel less intimidating, while still being easy to find online.
