Google Ads Management

Google Ads campaigns built specifically for therapists, counselors, and mental health practices. We target the searches your ideal clients actually use, like therapy near me and counseling for anxiety, so your ad budget goes toward people ready to book, not window shoppers.

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Therapy Practices Growing With J Curve

Dream Key Therapy

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What's Included in Google Ads Management for Therapists

Everything your practice needs to turn searches into booked consultations.

Keyword research for your specialties

We build campaigns around how clients actually search, like "couples counseling near me", "EMDR therapist [city]" or "psychiatrist accepting new patients". We also exclude searches that waste budget, like "free therapy" or "therapist jobs".

Ad copy that follows healthcare rules

Google restricts how health-related ads can be written and targeted. We write ads that speak to what clients are looking for without implying anything about their health, so ads stay approved.

Landing pages that convert

Each campaign sends people to a page that matches their search, with your specialties, insurance or private-pay details, and a clear way to book.

Privacy-conscious tracking

We track calls, form submissions and booking clicks so you know what each inquiry costs, without sending client health details to Google.

Ongoing optimization

We adjust bids, keywords, locations and ad schedules based on real inquiries, not just clicks.

Clear reporting and strategy calls

Every month you see spend, inquiries and cost per inquiry in plain language. Every new ad is approved by you before it goes live.

Why a specialist

Why Therapy Practices Need a Google Ads Specialist

Google Ads for mental health isn’t like advertising a restaurant or a retail store. Health is a sensitive category, so Google limits how you can target people. Remarketing and audience lists based on health conditions aren’t allowed. Ads that sound like they know something about the reader’s health can be disapproved.

If your practice offers substance use or addiction treatment, Google requires LegitScript certification before those ads can run. We’ll tell you up front if that applies to you.

As a Google Partner agency that works only with therapists, counselors and mental health practices, we already know these rules. Your budget goes toward people ready to book, not toward learning the rules the expensive way.

How it works

How We Launch Your Google Ads Campaign

Free strategy sessionWe learn your specialties, ideal clients, location, fees and capacity.
Account audit or setupIf you already run ads, we review what's working and what's wasting money. If not, we build the account from scratch.
LaunchCampaigns, ads, tracking and landing pages go live after your approval.
Optimize and reportWe refine the campaigns every month and walk you through the results.

Google Ads Management Packages

Monthly partnerships. We'll recommend the right package and give you a clear quote after a free strategy session.

Essentials

For practices getting started with Google Ads.

Monthly partnership · Custom quote

Full service

Growth

For practices ready to grow across Google Ads, search and social.

Monthly partnership · Custom quote

Everything in Essentials, plus:

Need something different? Every practice is unique, so we’re happy to put together a custom plan. Schedule a free strategy session.

FAQ

Google Ads for Therapists: Common Questions

How much should a therapist spend on Google Ads?

It depends on your city, specialties and how many new clients you can take on. Competitive markets cost more per click. During the strategy session, we’ll estimate a starting budget based on your local market. Our guide Google Ads for Therapists: Costs, Keywords & What Works breaks this down further.

How soon will I see inquiries?

Campaigns can start getting clicks within days of launch. The first few weeks are for gathering data and cutting wasted spend, so results improve as the campaign learns what brings real inquiries.

Do you work with insurance-based and private-pay practices?

Yes. We set up keywords and ads differently for each, so you attract the clients you want to work with.

Do I approve the ads before they run?

Yes. Every new ad is approved by you before it goes live.

Let's Talk About Growing Your Practice

Book a free 30-minute strategy session. We’ll look at your current marketing, your local market and where your next clients are most likely to come from. No pressure, no obligation.

Google Ads Management

Therapy Practices Growing With J Curve